Why freeride yes and carving no? Mattia Davare, alpine ski instructor and content creator, is succeeding in making on-piste skiing as sexy as off-piste skiing. How? To the tune of millions of views: the flawless turns he has drawn on the most iconic slopes in the Dolomites have been making the rounds on social media, even reaching the official profile of the Olympics. Working closely with top brands in the industry, Mattia is always one step ahead on the latest equipment and innovations. Know-how that he will make available to his upcoming fellow ramblers on the slopes. You can find him on the first chairlift of the day, ready to sink his sharp edges into the morning’s crunchy snow